Regus on the Radio
April 29th, 2008 | by Simon Rattray
Whilst driving back from London this weekend I heard several radio adverts from Regus. I was interested why they should go down this particular medium, considering there are more targeted channels such as search engine optimisation which they have not fully embraced.
Nevertheless the ad was very interesting, it was a softly spoken middle aged man speaking in very plain and simple terms about Regus office space and “growing your business”. It must have been aimed at small to medium sized businesses by the way it was aired on a regional radio station (heart) and the nature of the advert - referring to “your” business.
The SME market is huge and has not been fully exposed to the fantastic benefits that a serviced office solution can provide. Initiatives like this should help spread the word.
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