Building a client contact strategy

July 23rd, 2008 | by Adam Lucking |

The worst scenario for your clients is when they ring your business and are greeted to a recorded answering message. This comes top of the list as a complaint that clients have about businesses and their telephone handling service. Many large businesses are now looking at moving away from these automated handling systems.

In reality you cannot remove all automated call handling tools especially if you take a large amount of calls. It is possible though to analyse call patterns and the type of requests that are received. With this information you can develop a customer contact system that helps decrease client complaints.

There are two options for call handling, you can do it yourself or get staff in to take care of them. A cost effective option is to use a virtual office or serviced office solution. This method ensures you have access to fully trained and competent staff that give excellent customer service and ultimately project a good corporate image.

This of course saves on recruiting costs and the expense of setting up a call centre. You also have more flexibility to increase or decrease call centre services as required by the businesses success.

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